CONNECT GOOGLE MY BUSINESS ṩ
Google My Business is a FREE business profile from Google. Setup GMB for your own business. These listings are effective as they allow the visitor to read your reviews, send you a message directly from Google without even visiting your website. Creating a profile is easy and can-do wonders to your business. It also allows you to advertise locally.
DO PAID ADS WORK? ṩ
If you want a stream of new business, then you should advertise. Like your gogo always says, “there’s nothing like a free lunch” and she is right. You must pay these platforms to reach your ideal customers. If you do not invest in paid ads, your marketing efforts will only prove to be frustrating and useless.
USE A LANDING PAGE ṩ
A landing page is a one-page website that allows your visitor to take a specific action, either to contact you or click out. It’s vital to use a landing page when running paid ads. That’s one way to maximize your advertising budget.
LEAD ADS ṩ
You can run an ad on social media without having a website or contact form. You can create an ad with a built-in contact form on social media. Lead ads can be created easily using Facebook Ad manager.
HOW MUCH SHOULD I SPEND
Don’t spend too less on paid ads. For social media do not spend less than R800 pm, and for Google not less than R1000 pm. Do not run an ad for less than R50 per day and less than 3 days.
WHAT IS BOOSTING
Boosting is running an ad directly from your Facebook business page or Instagram page.
WHATSAPP FOR BUSINESS ṩ
WhatsApp comes in another flavor called Business. It has all the amazing features of normal WhatsApp but has even more functionality added to help businesses grow. Such as detailed contact information, maps, social media icons, product catalogs, and automatic messaging. It’s FREE of charge and available in the AppStore.