Social Media: the catalyst behind the surge in Black Friday craze.2023-11-22T12:27:03+02:00

Take Control of Your Future with Our Step-by-Step Social Media Training

Here’s a social media workshop, where you empower yourself with the practical skills and knowledge needed to thrive in the ever-evolving social media landscape.

Book Now


1 Day 9 am – 4 pm
Recordings Coaching

Take Control of Your Future with Our Step-by-Step Social Media Training

Here’s a social media workshop, where you empower yourself with the practical skills and knowledge needed to thrive in the ever-evolving social media landscape.

Book Now


1 Day 9 am – 4 pm
Recordings Coaching

Black Friday, the single most biggest sale event of the year, sends everyone into a buying frenzy and even has them saving money the entire year to indulge in impulse buys on items they don’t need. It’s the one sales event where retailers and businesses can recover ALL their losses for the entire year, yes, over one weekend.

I stumbled upon a great meme recently that humorously stated, ‘Dear Black Friday, we all have big screen TVs, put those grocery eggs on sale.’ While amusing, it raises a valid point.

I go a step further in challenging buyers: ‘Why not invest in education and empowerment?’ Instead of merely purchasing and accumulating unnecessary items, why not invest in something that will continue to generate returns in the future?


Social media becomes the turbocharger for Black Friday, igniting a frenzy of excitement and urgency. Platforms like Facebook, Instagram and TikTok pulse with exclusive deals, flash sales, and limited time offers, creating a whirlwind of anticipation. The constant buzz, live updates, and tantalizing glimpses into amazing discounts generate an electrifying sense of urgency.

Moreover, as friends and influencers share their incredible hauls and experiences, the fear of missing out (FOMO) intensifies, propelling shoppers to dive headfirst into the shopping extravaganza before the irresistible deals disappear.

Ready to Transform Your Business? Discover the Power of Social Media Mastery!

Unlock Your Business’s Potential! Harness the unstoppable force of Black Friday—a sales frenzy powered by social media. Imagine if this tool could work for you every day. Dive into social media, where billions connect. South Africans spend over 9 hours daily—a goldmine of opportunity. Heard the myths? “Social media doesn’t work for my industry.” It’s often approached the wrong way—weak content and a focus on sales. It’s about connections, engagement, and a unique strategy for your story. Avoid the ‘shiny object syndrome,’ focus on platforms that work best for your brand. Transform social media into a powerful business tool. Understand its psychology, set realistic expectations, and thrive!


Introducing The KISS Framework: Empowering Your Brand! Our KISS Framework (Keep It Simple Social) reveals a proven game plan. Navigate the social media maze with evergreen strategies that consistently shine your brand. Say goodbye to fading tactics. Join us for a full-day training, armed with templates, checklists, tips, and cheat sheets. Network and receive unmatched post-seminar support. In-person or via Zoom, this experience transforms your social media presence. Secure your spot today at half price—50% off! Embrace this limited-time offer to revolutionize your business. A strategy not just for today but the next 365 days and beyond!


This course will cover the following:





This is a hybrid program, you will also have unlimited ZOOM support calls (15 min sessions). Dedicated WhatsApp and Facebook groups.  You will receive all the recordings, training materials, and templates.

  • You will always have access to recorded material and you can do it from the comfort of your own home or office.
  • Many social media courses are lengthy and expensive, but this one has been designed with entrepreneurs in mind – it’s for busy people who do not have time (or money) to waste.
  • You’ll discover how to fill your pipeline with leads, that become clients, using online marketing channels like Facebook, Instagram, WhatsApp, websites and email marketing.
  • Do social media the right way.
  • Attract your ideal buyers through various channels, i.e. Facebook, Instagram, WhatsApp, etc.
  • Create beautiful posters and banners.
  • Get more clients and customers.
  • Strategy: Learn how to create a detailed social media plan for clients/your own business.
  • Content creation: Learn how to create a content calendar and content ideas, as well as how to schedule content.
  • Graphics: Learn how to create compelling and engaging graphics using a free and easy-to-use design programme.
  • Channels: Get to grips with the different social media channels, i.e. Facebook pages and ads, Instagram, and a little LinkedIn.
  • Clients: Learn how to find clients using social media when first starting out.
  • Reporting: Learn how to do full reporting and how to measure the ROI of social media.
  • Results: Learn how to measure social media campaign results for paid ads reporting and what matters.

Business owners, estate agents, school-leavers, marketing professionals, virtual assistants, graphic designers, stay-at-home moms, soon-to-be moms, go-getters, action-takers, self-starters, etc.

  • Increased sales
  • Increased walk-in consumers
  • More bums in seats
  • Content ideas
  • Inspiration for posts
  • Discover the best time to post
  • How to boost posts most effectively
  • How to define growth strategies
  • How to convert fans into customers
  • 365 days of social media content
  • How to set up your social media pages
  • New platforms like TikTok and Clubhouse
  • How to use Instagram on your computer
  • Facebook for Business – pages, linking, leads
  • How to generate leads quickly
  • Instagram for Business – stories, hashtags, tricks
  • Ads – how to set up advertising properly instead of flushing rands down the toilet
  • What is a hashtag? How do we create them? What are the benefits of using hashtags?


To enroll in the course, you need to have an entrepreneurial spirit, a strong sense of creativity, a positive attitude, and be computer literate. The course runs for one full day from 9am to 4pm with plenty of breaks in between. Throughout the course, you will be guided every step of the way, and it’s a great opportunity to focus on the things that are important to you, get paid when you want, and have the freedom to work from anywhere you want. Seats are limited. First come first served. All payments need to be in our bank account by 08 December 2023.


Fill out your details below and click the pink button below and it will take you to a secure online payment portal where you can safely and securely complete your purchase.


Many social media courses are lengthy and expensive, but this one has been designed with time-and-cash-strapped entrepreneurs in mind – apply what you will learn to your current business or start your own business in social media marketing, or find employment as a social media manager.

We have made it as simple as possible, A.K.A. ‘Social Media 101’… but if you do not understand anything, Sunil is a phonecall or email away.

To cover training material, venue and meals costs. Also if you invest money into it, you are more likely to commit to learn the concepts.

No, what you see is what you pay. We offer discounts to corporates and group bookings.
You can use your credit card, you can also use your RCS card, Edgars, Makro and other store credit cards to book the course.

Our program equips you with the skills and knowledge to not only start your own business and earn a decent living but also to pursue job opportunities in various industries. In fact, many of our students have already secured jobs after completing the course. So, whether you want to be your own boss or work for someone else, our program will provide you with the necessary tools to achieve your goals.

No, this program complements other certifications. This course is not like the long-term programs offered by traditional institutions. Instead, it’s designed to serve as a bridge program that gets you started as quickly as possible. With hands-on skill training, you’ll be able to hit the ground running and start making an impact in the industry.

It is not required, but you can carry it with you.  All practicals will be done at home. We will setup all your platforms and you also have access to the recordings for life.

These are hands-on skills training. You will receive a certificate of participation and attendance.

You do not need to know how to code or program.  It’s so simple even a young child can understand.

There are NO restrictions for this course, everyone is welcome.  Wheelchair-friendly facilities.

There are NO age restrictions. BUT we do advise you to be out of school.

To fully participate in our digital marketing bootcamp, it is important that you have access to a modern computer with fast, stable internet. This will ensure that you can access all of the online materials, participate in live sessions, and complete any assignments or projects required throughout the course.

We recommend a computer with a minimum of 8GB of RAM and a recent operating system (Windows 10 or Mac OS 10.14 or later) to ensure a smooth and efficient experience. A reliable and fast internet connection is also essential, as slower internet speeds may affect the quality of the online content and live sessions.

Additionally, a mouse is a necessary accessory for this course. While trackpads can be used, they can often be less efficient and may slow you down. A mouse will allow you to navigate your computer and applications more quickly and accurately, making it easier for you to keep up with the pace of the course.

By having these technical requirements in place, you will be able to fully immerse yourself in the course content, collaborate with other students, and engage in all aspects of the program. If you have any concerns or questions about your technical setup, our team is always available to provide assistance and guidance to ensure you have everything you need to succeed in the program.

You have to be computer literate!  You need to know your way around a PC or MAC.

You need a sense of creativity.

You need a positive attitude,

You need to be teachable and open to learning.

These are the only prerequisites!

Yes, you may, it will benefit your staff to grow and promote your organisation online, effectively.

We make sure you follow through with the programme. This is the real deal, no fluff way to effectively learn Digital Marketing. No unnecessary talk. You get support.
Instant “Celeb” Status.  Show your colleagues, clients, and friends you know how to rock digital marketing…

Win over the wallets of your dream clients without worrying about being rejected or insulted through cold-calling.

We DO NOT accept cash at the door as it delays the entire session. We prefer online payments and EFT.   All monies need to be paid at least 7 days before the class begins.
That is why we have a 2-hour accountability call monthly for one year. You are free to contact me on Email, WhatsApp or Facebook

Our events are usually held at hotels, you can book accommodation with them.




Sunil Sewpersadh +20 Years in Digital Marketing
Award Winning Certified Digital Marketing Practitioner

Sunil Sewpersadh is an astute digital marketing specialist. He is a sought-after digital virtuoso with more than 18 years’ experience in design, development, mobile, UX, online advertising, social media, search, online reputation management and training. He has coached and guided global companies in all industries in creating digital strategies designed to cut through the clutter so brands are able to meaningfully connect with their target audiences. Sunil has his finger on the pulse of latest digital trends and has collaborated with top companies, brands and influencers, including TopGear, Orlando Pirates, Redbull Racing, Dakar, Roland Garros and more.

Sunil is a people’s person whose ultimate goal is to inspire, empower and educate businesses. “When you understand the digital environment, you will reduce costs, save time and maximise your online spend, conversions and reach.” Internationally and Locally trained. Accredited by Digital Marketing Institute (DMI). Endorsed by OMD EMEA (Omnicon Media Digital)


I would like to recommend Sunil Sewpersad as my digital marketer of choice since he has passion, sincerity and is committed to achieving results. His unique ability to explain difficult technical concepts in simple layman’s terms makes him a cut above the rest. We can then use it for easy application and the work is simple and easy to understand. We wish him well in his endeavours and know that his unwavering trust and infectious conviction will take him global soon. Sunil, all the best my brother!
Dr Nawaaz Khaki, Clear View Optometrists

Thank you, Sunil, for making digital media marketing less daunting and easier to understand. Your patience when answering all our questions was greatly appreciated. This is truly a worthwhile training course and I cannot wait to put into action everything I learned.

Lizelle Shadrach, iTrademark SA

I attended Sunil Sewpersadh’s Digital Marketing course and found it immensely beneficial. I was most impressed by Sunil’s digital acumen and insight, in particular with regard to how companies can make effective use of various digital platforms to improve their turnover. Unlike other digital marketing courses, Sunil’s offering provided hands-on, practical advice that actually works! If you are serious about leveraging your business by staying ahead of the digital pack, I highly recommend Sunil’s courses.

Anisa Ussuph, KZN & Communications Media

Thank you so much for your most interesting and informative workshop on LinkedIn that you hosted for our clients. It is very clear that you know your subject and we all left with a wealth of practical tips and knowledge to implement straight into our businesses.

Darryn Le Grange, ActionCOACH

Had an amazing opportunity to attend a digital marketing course with Sunil Sewpersadh from Digital Mind Club. All I can say is the day was priceless and beneficial to all. I have worked with Sunil for many years and he definitely has a wealth of knowledge and loves to share it. Highly recommended, it was incredible. A true passion for the IT world.

Asha Ambaram, Thompson's Holidays

Absolutely phenomenal course. So glad I invested in myself by booking the boot camp. I walked away with skills I can apply both at work and in my individual capacity.

Pravina Pillay, Standard Bank

Great workshop Sunil. Very seldom does any person exceed my expectations. You know Digital Marketing.

Jan-Franco Nieuwenhuis, BNI KZN Executive Director

Sunil, how you managed to get SO MANY wonderful individuals and entrepreneurs in one room for your training is truly awe-inspiring.Your boot camp was, and is, a gold mine of information and knowledge. I took copious notes which I am going to put to good use. An all-round classy, stimulating boot camp at a great venue with great people and YOU made all that possible!

Kim Knight, Top 6 Success Club Coach
It was a great course. I definitely learned a lot more about Digital Marketing. Will definitely experiment with Google Analytics. Thank you, Sunil for having me at your workshop.
Vishwani Chutri, Vuyani Vuka Security
The training on digital marketing was handcrafted to perfection. Sunil presented excellently, definitely added value to Xcelerate Verification Agency. Highly recommended to all professionals, entrepreneurs and enthusiasts
Raeesa Ismail, Xcelerate Verification Agency

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