I have a secret to tell you. Your competitors absolutely love you but would not dare to tell you, they yearn for the day they can send you a doz Krispy Kreme OG’s. Because if they tell you, you would get smart and stop sending them all the love you do. So… how do you send them love anyway?
Business is a race, it’s the survival of the fittest. And it’s a jungle out there, dog eats dog. Nobody starts a business with the intention of not making money. You start a business to become profitable.
Because you don’t have an effective Web Presence, your competitors love the free traffic you are sending to them.
- You don’t have a website
- Your website is not Mobile Ready
- Your website is slow and outdated.
- [BONUS] You don’t have an online shop
- [BONUS] You have social media but it’s not up to date
You don’t have a website
When you don’t have a website, you are invisible to your clients and prospects. When you don’t have a website “you have no face”. What do most people do when they need an answer or a solution? They Google! When you don’t have a website you don’t appear in the Google search. Your website can set you apart from your competitor, it creates Trust, Credibility, Authority and Affinity with your customers, clients and prospects. Imagine losing business to your competitors because they have a website?
Speak to us and we can get you online fast!
Your website is not Mobile Ready
So you have a website, but it’s not mobile-ready. 95% of website visitors use their mobile devices to browse websites. If your website does not adapt to their device screen size, the site would be illegible and they would exit just as quickly as they entered.
See below we have a FREE tool from Google to measure your website.
Your website is slow and outdated.
If you have a static website that was created more than a year ago it’s highly likely people have seen it already and have no reason to visit the same site again. Keep your site refreshed by adding a FREE blog. You can easily do it yourself at wordpress.com. One way to keep people regularly visiting your site is to write on topics that they are interested in. I’m sure you can talk for hours about what you do, why not put it into words and on your website.
See below we have a FREE tool from Hubspot to measure your website.
[BONUS] You don’t have an online shop
If you don’t have a webstore, how are potential buyers going to find your products when they are doing their due diligence at home? With the pandemic, recent protests and the rising fuel costs retailers are noticing fewer walk-ins and bums in seats. Make it convenient and as easy as possible for your customers to buy from you or to even consider buying from you. If you have a webstore your buyers can compare apples with apples. But if you don’t have a webstore all these buyers are going to your competitors.
If you are a brick and mortar store, and you are spending money on any type of offline or print ads, don’t miss the opportunity to send people to your webstore. Understand most people will be reading that print material at home or after hours. Make it easy for them to browse your catalogue in the comfort of their homes. Create an Online Showcase, Portfolio and Gallery for your business.
[BONUS] You have social media but it’s not up to date
You have social media pages but they were last updated by your receptionist before covid, since then she got married and moved to the Free State. What are prospects gonna think when they land on your social media pages? They will think this business is not trading anymore. If you are on social media, here are some tips we can give you: Make sure your content is up to date and relevant, do a tally and close or merge all duplicate pages, make sure you are using the same branding across the various social media platforms, make sure you have your contact details visible.
Here are some FREE tools to check if your site is up to scratch:
- Google Mobile-Friendly Test: https://search.google.com/test/mobile-friendly
- Hubspot Website Grader: https://website.grader.com/
- 1 hour FREE Clarity Call: https://bit.ly/3wClpnA