Since the advent of social media, many traditional forms of advertising have taken a dramatic swan dive. With 2.4 billion users checking out their Facebook pages every day, you’d be a fool to ignore this powerful pool of potential customers. But if you have tried to throw money at Facebook and you still aren’t getting worthwhile leads, either your product or service is not in demand, or you are too expensive, or you are targeting the wrong audience.

62% of small businesses fail with Facebook, yet Facebook is still worth over $400 billion. That tells me that Facebook must be working for a whole lot of businesses, or else they’re happily wasting their hard-earned cash. You need a powerful Facebook strategy that convinces people to use your service or buy your product, and you need to know the best way to do this to ensure you are not throwing money away.

Many social media courses are lengthy and expensive, but this one has been designed with time-strapped entrepreneurs in mind – apply what you will learn to your current business or start your own business in social media marketing, or find employment as a social media manager.