Just when you were patting yourself on the back, believing that you’d aced the digital realm, Facebook rudely went and changed its layout!? I hate it! I cannot find anything and I have no idea what’s where! This new look was introduced on the 1st of September, and ironically, the only thing that this change has in common with this bright and breezy season, is the number of bugs (you’d think Facebook has an army of testers…).
Have you browsed a website looking at leather bags (for example) and then you go onto Facebook and all you see are adverts for…you guessed it…leather bags? Well, you’re not exactly being stalked, but it’s also not a coincidence. Big Brother is watching and his name is “remarketing”. This feels a little creepy (well it does to me), but it is super powerful for businesses that are able to tap into this powerhouse to reach their ideal customers. [Do yourself a favour and watch “The Social Dilemma” on Netflix for more on this].
Because of the nature of social media, it’s difficult for brands to cut through the noise and stand out, without appearing like an over-zealous used car salesman. Most businesses that fail at social media don’t understand that they can’t just post ads and think they are going to get sales the next day. The real secret to running your own successful social media page is using a strategy. At first, designing your social media strategy may seem like a lot of work, but with the right strategy in place, you’ll be able to shave hours off the time spent on your social media every day.
Are you leveraging the full capability of the social networks to grow your business? With the vast majority of people still working from home, it’s no surprise that there has been a 40 to 46% surge in social media use during lockdown.
If you’re a little befuddled by just HOW to use social media to grow sales, then this no-nonsense course is for you.