Do This 7 (FREE) Things Now To Improve Your Website

R.E.M. was way ahead of their time, releasing “It’s the end of the world as we know it” more than 30 years ago (in 1987). But I don’t think that they could have predicted the chaos that COVID-19 has unleashed on the world. I was chatting to a friend recently and mentioned that lockdown feels Wonderland-esque, and I am sure this is what falling down the rabbit hole would feel like.

IT’S THE END OF THE WORLD AS WE KNOW IT…

Seemingly overnight, the world changed and is transitioning to a new normal. With everyone working from home, digital marketing has surged ahead as the best form of advertising through which to reach customers.

Having a digital presence is one thing, but is it effective in converting your prospects into customers and clients?
Your website is often the first point of contact with potential clients/customers. It needs to be slick, professional, and impactful while delivering your core message in a way that resonates with your target market. Your website is a portal to more leads, and to new leads. If constantly refreshed in terms of design and content, it will generate more sales.

With the rising costs of petrol, pandemics and the majority of the workforce working from home, businesses are facing fewer walk-ins and bums in seats. On the other hand, there has been a surge in online activity.

Do these 7 (free) things to instantly pimp up your website!

Start a Blog
Install a WhatsApp Chat Button
Install an Instant Chat Bot
Lead Form
Add a Calendar Booking
Do an intro Video
Install a reviews widget
[BONUS] Start an Online Shop
[BONUS] Install a Newsletter widget

1. Start a Blog

Remember this phrase “S.E.O”. S.E.O. stands for Search Engine Optimisation. S.E.O. is when your webpage appears in the Google search when people are searching for your product or service. S.E.O is also called organic listings. It’s free to come up in the Google organic results. One way to jumpstart and cut the queue is by adding a blog to your site. A blog is just a collection of articles or posts that are saved on your website. A blog is a great way to keep people returning to your website. And the people who visit your website and return to your website is good for your S.E.O rankings. You can get a FREE Blog at WordPress.com or you can speak to us!

2. Install a WhatsApp Chat Button

WhatsApp is the most used and preferred method of communication among South Africans and the rest of the world. Its fast and convenient, you can send long messages, make voice and video calls, send videos, audio, documents, pretty much anything. Why not make it super easy for your visitors to make contact with you? Once they click on your WhatsApp button, you can start helping them out. Go to WA.LINK to get a FREE WhatsApp button for your website.

3. Install an Instant Chat Bot

Similar to the WhatsApp chat button, not everyone wants to use WhatsApp to communicate with businesses. Install a FREE Live chatbot on your website. You can manage the chats through your computer or install an app on your phone. It’s real-time and you will not lose a lead again. Go to “Tawk.to” to get a FREE chatbot to place on your website.

4. Lead Form

Install a lead form on your homepage and every other page, it increases your chances of getting a lead. There are many FREE Lead form software you can download.

5. Add a Calendar Booking

I use Calendly.com. It’s a FREE calendar-booking app. Visitors can book out time in advance with me. It’s convenient as it also sends reminders. You can set up to instantly send a ZOOM link as well.

6. Do an intro Video

Video is the best way to get your message out there online. With the increase in online users, faster speed and reduced data rates, video is a cost-effective way to get your message in front of your audience. Take a 1-2 min video with your smartphone and upload it to YouTube, YouTube allows you to embed that video on your webpage. It also helps your S.E.O. as it increases the time people spend on your webpage.

7. Install a reviews widget

One way to convert prospects who are on the fence is by using reviews and testimonials, Install your Google and Facebook reviews so visitors can see your good work. It creates Trust, Credibility and Authority with them and will give them no other choice but to go with your services.

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Clara Metivier - Beukes

08:12 27 Feb 22

Great Social Media training to create a successful strategic plan. Nice tips and reco can be learnt too.

Mashudu Mbhele

00:22 12 Aug 21

I learnt so much from the Social Media Training that Sunil facilitated. I loved his professionalism, customer care, tips and the follow ups he provided. The training added value to my business. I learnt so much and the practical part was easy to follow - he provided step by step guidance on how to resolve the challenges we had with social media. It would highly recommend the training to other business. We are in the 4IR era abs we have to embrace technology. Let’s start now. I love the new me and the skills I have attained.

Cathy Stephen

14:20 11 Aug 21

We at The Point8 Group were not able to attend one of Sunil's courses at the time, however he made a plan to teach us one-on-one at our premises. It was a very thorough and in-depth training on the areas that we were not familiar with. Gained a great deal of knowledge (now we have to apply it), and invited us to attend a further course he was doing FREE of charge. Well worth attending his courses. You will gain an in-depth knowledge of Social Media

Shari Cade

08:44 10 Aug 21

Thank you Sunil. I recently attended your Social Media Managers course and found it to be of such good value. The learning was practical and relatable and exactly at the level I needed it to be. I am so grateful for your helpful tips and generosity of sharing your knowledge. Thank you for making the social media minefield understandable for small business owners. I have a lot of work I need to go do now. I would recommend this course for any small business owner. Thanks again.

Lendl T

09:54 20 Feb 21

Boston Furniture wants to thank Sunil for your Assistance with social media courses and training. Boston Furniture and its team has found your Info easy to follow and highly effective for my Social Media marketing. We highly recommend him.

8. [BONUS] Start an Online Shop

Since the pandemics and the protests, we have been inundated with online shop requests. Today it’s super easy to start your own online store, If you are using WordPress, just install the FREE Woocomerce plugin and start trading instantly,

WOOCOMMERCE

9. [BONUS] Install a Newsletter widget

Everyone and every company has their own following. Start your database of followers that you can stay in touch with on a regular basis. You know the age-old adage, “Out of sight out of mind”, stay in your customer’s and prospective customers’ minds at all times with your regular newsletters. Install a FREE newsletter widget from Mailchimp.com.