R.E.M. was way ahead of their time, releasing “It’s the end of the world as we know it” more than 30 years ago (in 1987). But I don’t think that they could have predicted the chaos that COVID-19 has unleashed on the world. I was chatting to a friend recently and mentioned that lockdown feels Wonderland-esque, and I am sure this is what falling down the rabbit hole would feel like.
IT’S THE END OF THE WORLD AS WE KNOW IT…
Seemingly overnight, the world changed and is transitioning to a new normal. With everyone working from home, digital marketing has surged ahead as the best form of advertising through which to reach customers.
Having a digital presence is one thing, but is it effective in converting your prospects into customers and clients?
Your website is often the first point of contact with potential clients/customers. It needs to be slick, professional, and impactful while delivering your core message in a way that resonates with your target market. Your website is a portal to more leads, and to new leads. If constantly refreshed in terms of design and content, it will generate more sales.
With the rising costs of petrol, pandemics and the majority of the workforce working from home, businesses are facing fewer walk-ins and bums in seats. On the other hand, there has been a surge in online activity.
Do these 7 (free) things to instantly pimp up your website!
- Start a Blog
- Install a WhatsApp Chat Button
- Install an Instant Chat Bot
- Lead Form
- Add a Calendar Booking
- Do an intro Video
- Install a reviews widget
- [BONUS] Start an Online Shop
- [BONUS] Install a Newsletter widget
1. Start a Blog
Remember this phrase “S.E.O”. S.E.O. stands for Search Engine Optimisation. S.E.O. is when your webpage appears in the Google search when people are searching for your product or service. S.E.O is also called organic listings. It’s free to come up in the Google organic results. One way to jumpstart and cut the queue is by adding a blog to your site. A blog is just a collection of articles or posts that are saved on your website. A blog is a great way to keep people returning to your website. And the people who visit your website and return to your website is good for your S.E.O rankings. You can get a FREE Blog at WordPress.com or you can speak to us!
2. Install a WhatsApp Chat Button
WhatsApp is the most used and preferred method of communication among South Africans and the rest of the world. Its fast and convenient, you can send long messages, make voice and video calls, send videos, audio, documents, pretty much anything. Why not make it super easy for your visitors to make contact with you? Once they click on your WhatsApp button, you can start helping them out. Go to WA.LINK to get a FREE WhatsApp button for your website.
3. Install an Instant Chat Bot
Similar to the WhatsApp chat button, not everyone wants to use WhatsApp to communicate with businesses. Install a FREE Live chatbot on your website. You can manage the chats through your computer or install an app on your phone. It’s real-time and you will not lose a lead again. Go to “Tawk.to” to get a FREE chatbot to place on your website.
4. Lead Form
Install a lead form on your homepage and every other page, it increases your chances of getting a lead. There are many FREE Lead form software you can download.
5. Add a Calendar Booking
I use Calendly.com. It’s a FREE calendar-booking app. Visitors can book out time in advance with me. It’s convenient as it also sends reminders. You can set up to instantly send a ZOOM link as well.
6. Do an intro Video
Video is the best way to get your message out there online. With the increase in online users, faster speed and reduced data rates, video is a cost-effective way to get your message in front of your audience. Take a 1-2 min video with your smartphone and upload it to YouTube, YouTube allows you to embed that video on your webpage. It also helps your S.E.O. as it increases the time people spend on your webpage.
7. Install a reviews widget
One way to convert prospects who are on the fence is by using reviews and testimonials, Install your Google and Facebook reviews so visitors can see your good work. It creates Trust, Credibility and Authority with them and will give them no other choice but to go with your services.
8. [BONUS] Start an Online Shop
Since the pandemics and the protests, we have been inundated with online shop requests. Today it’s super easy to start your own online store, If you are using WordPress, just install the FREE Woocomerce plugin and start trading instantly,
9. [BONUS] Install a Newsletter widget
Everyone and every company has their own following. Start your database of followers that you can stay in touch with on a regular basis. You know the age-old adage, “Out of sight out of mind”, stay in your customer’s and prospective customers’ minds at all times with your regular newsletters. Install a FREE newsletter widget from Mailchimp.com.
All of these tips are FREE, just ask your web developer to help you out or you can chat with us.