Mindfulness in Business.
Running a successful business is getting harder and harder. We understand this, we are entrepreneurs first!
I like that song by Billy Ocean “When the going gets tough, the tough get ready”, even though ECR killed it by overplaying it during the classics.
Cost of living is rising on a daily basis. With the High Oil and Fuel prices means increase in food prices but also means less trips to the store, less walk-ins and less window shopping.
Like that quote from Maya Angelo “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
As businesses, we got to go the extra mile, I still believe the customer is king and we have to be kind to them. There is so much to deal with right now, not mentioning the load shedding so it’s natural to have a bunch of frustrated people walking around, (no puns intended due to the fuel price)
That is why we have to be smart by exercising patience, empathy, kindness and by making it as easy as possible for customers to contact us.
Make sure you have an online presence and you stay on top of mind in your customers head.
Do you have an online catalogue? Are you on Google Search (Free Google Search)? When your customers are searching for your products or services are they finding you or your competitors? If you are selling fast moving consumer goods, do you have an online catalogue that is current?
Always Be Top of Mind in your customers head!
Laughter is a great way to diffuse any situation. give your customers an escape. Post some funny and humorous memes on your social media pages. People love to laugh and they will remember your brand.
Allow customers to contact you on WhatsApp.
Get a dedicated WhatsApp line for your business to accept calls and messages from customers. Customers want to save as much money as possible. WhatsApp is a cost effect way to stay in touch with your customers.
Make it worth their while to drive out to you.
Customers will be making less frequent trips to avoid spending on fuel.
If you are a brick and mortar store, consider a “Loss Leader”, a loss leader is fast moving item at low markup. It attracts the feet through the door. Customers will be attracted instore but will buy more items to increase the cart value.
Special Town Discounts
Partner with your neighborhood businesses to offer a special discount to customers who are driving to your area. Eg: If you are a car wash, you can partner with a coffee shop, tyre shop or pet shop. One customer can support all these businesses in one trip.
Reward Loyal Customers.
Create a loyalty program to reward regular customers, you don’t have to go fancy, just a postcard with stamps will do.
Offer a free delivery service.
Allow your customers to order and you can deliver to them. You can wait for a few orders in a specific area and deliver all together.
I hope you enjoyed my tips.
Please consider sharing this post with someone who you think might benefit.
“To the world, you may be one person, but to one person you may be the world.” ― Dr. Seuss –