“Resilient” is the word I’m choosing to embrace for 2020, as so many people have had to embrace resilience on so many levels to survive. Whether you’ve been retrenched, dismissed, or impacted in some way by the COVID-19 pandemic, or are a stay-at-home parent, it’s time to look for a new way of earning a living. Maybe this is it?

The world is transitioning to a new normal, and it’s never been so easy to take control of your life. With so many “free” tools at our disposal, here’s a step-by-step digital marketing course that will teach you how to make the most of these tools, that can be applied to any business or organisation (from small businesses, to larger corporates, and even for fundraising/charities).

SOCIAL MEDIA SUCCESS offers a digital marketing course that covers all aspects of sales and marketing online. The course kicks off with the basics, by first identifying your ideal customer, then identifying why they should buy from you rather than your competitors, and then creating a one-page strategic plan to create compelling content, followed by how to implement your strategy for great results.

After this course you will be able to:

* Do social media the right way.
* Attract your ideal buyers through various channels i.e. Facebook, Instagram, WhatsApp etc.
* Create beautiful posters and banners.
* Get more clients and customers.

This course will cover the following:

* Strategy: Learn how to create a detailed social media plan for clients/your own business.
* Content creation: Learn how to create a content calendar and content ideas, as well as how to schedule content.
* Graphics: Learn how to create compelling and engaging graphics using a free and easy-to-use design programme.
* Channels: Get to grips with the different social media channels i.e. Facebook pages and ads, Instagram, and a little LinkedIn.
* Clients: Learn how to find clients using social media when first starting out.
* Reporting: Learn how to do full reporting and how to measure the ROI of social media.
* Results: Learn how to measure social media campaign results for paid ads reporting and what matters.


In-person daily seminars:

During the week of 27 to 31 July, seminars will run every day from 9am to 4pm (choose the one day that suits you best). Due to social distancing requirements, smaller classes and strict hygiene measures will be enforced, with a maximum of 12 delegates per day. Includes lunch, tea/coffee, and printed materials. A-Listers pay only R999pp for the session, which includes 21 days of practicals. Book here.

Online seminars:

Online training starts on the 15th of July. This will still run over Zoom and Facebook Live. A-Listers pay R750 for 2 people or R499 for 1 person.

Online self-study:

Study at your own pace, with everything broken down into easy to digest bite-sized chunks. This is the full course with no coaching or live calls (email support only). This is ideal for busy people, who cannot commit to daily live calls. A-Listers pay R349pp.


Customised, face-to-face training, at your premises, is available for:

* Digital marketing
* Email marketing
* eCommerce/online shopping
* Social media
* Facebook ads
* Google ads
* Web design
* WordPress