Since the advent of social media, many traditional forms of advertising have taken a dramatic swan dive. With 1.4 billion users checking out their Facebook pages every day, you’d be a fool to ignore this powerful pool of potential customers. But if you’ve tried your hand at Facebook advertising and you’ve failed dismally, perhaps your product or service is not in demand, or it’s too expensive, or (more likely) you’re targeting the wrong audience.

62% of small businesses fail with Facebook ads, yet Facebook is still worth over 400 billion. That tells me that Facebook ads must be working for a whole lot of businesses, or else they’re happily wasting their hard earned cash.

You need powerful Facebook ads that convince people to use your service or buy your product, and you need to know the best way to do this to ensure you are not throwing money away.

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