WHAT IS A LEAD?
Leads are contact details we have with prospective customers. It is a phone number, email, WhatsApp, DM, etc. Leads are the lifeblood of a business. If you are selling any high-ticket items, you need a constant supply of quality leads. Leads are then converted into customers.
The power of lead generation is in the follow-up. We should follow up with our leads to be top of mind with our prospects.