ARE WEBSITES DEAD?
Websites are very much alive. If you want to be found when people search on Google, then you need a website for your business. There are various types of websites.
Yes, the old-fashioned brochure site is dead, but if you give a lot of value and advice on your website, you can do really well.
Speak to us if you would like us to audit your website and give you some pointers to improve your lead generation.
USE A CHATBOT ṩ
Install a WhatsApp “Chat Now” button on your website. WhatsApp is real time so allows you to communicate instantly with your prospect. WhatsApp is also engaged, meaning they are paying attention to you at that very moment.
ADD A BLOG ṩ
A great way to cut the queue at Google is to install a blog, a blog is just a collection of articles that you share regularly with your visitors. When you blog, you allow the search engines to index your content more often. You can get use WordPress to create a blog for your company.
USE QR CODES ṩ
QR Codes are those black square barcodes that allows you to scan with your mobile device to visit a specific link or even make payments like Zapper and Snapscan. Now you can create a FREE QR Code for your website and print it on all marketing collateral such as business cards, print ads, flyers etc. Go to qrcodemonkey.com and setup one for free.
WHAT IS A COOKIE?
A cookie or pixel is a small piece of code that is installed on your Internet browser when you visit a particular website or app. It allows the publisher of that website or app to send you content that is customized to suit your preferences. Yes, It’s safe to accept the cookies, they’re not going to steal your right kidney while you sleep.
SEARCH ENGINE OPTIMISATION (SEO)
SEO stands for Search Engine Optimisation, it means to appear on the top listings of Google. It’s a good spot to aim for as many people do not even go to the second page of Google. SEO is a science; you have to ensure that your site is Search Engine friendly if you want a steady flow of clients.
WHAT IS E-COMMERCE?
E-Commerce is an Online Shopping enabled website. Your website has the ability to sell products and services and accept payments automatically. It’s convenient and brings your shop right to your buyers device. Think Takealot, Zando, and Amazon, they are all e-Commerce websites.
SHOULD I INVEST IN AN E-COMMERCE SOLUTION?
If you have actual physical products then it makes sense to sell them online, as long as it’s feasible to ship and they can survive the transit. Shipping charges have improved drastically in the recent years so its affordable to ship out products. You can also sell your services online, such as coaching, consulting, beauty treatments, and courses.
WHICH E-COMMERCE PLATFORM SHOULD I GO WITH?
There are various e-Commerce platforms to choose from, in our personal experience, Shopify and WooCommerce are the most cost-effective and affordable solutions. Shopify is in the Cloud and easy to setup while Woocommerce is a little more technical to setup but so worth it in the long run. We usually advise our clients to go with Woocommerce as you own your platform and are not tied to monthly fees and additional merchant fees.
WHAT IS DROPSHIPPING?
Drop shipping is the process of selling someone else’s goods, you do not carry the stock, but the supplier fulfils the purchase to the buyer. So, customers buy the products from your website, then your supplier ships it out to them. It’s a good model if you do not want to carry stock.