WHAT IS DIGITAL MARKETING?
Digital Marketing is an umbrella term for various online marketing strategies. Some of the platforms include Websites, Email Marketing, SMS, WhatsApp, Social Media, Paid Ads, QR codes, Search Engine Optimisation (SEO) etc.
WHY SHOULD WE BOTHER?
The world has gone virtual, and we all learned a hard lesson during the pandemic. Somewhere during the month of November 2022, the global population exceeded 8 billion. Over 60% of the population is now online, there are over 8.5 billion smartphones floating about in the world currently. People spend over 4 hours a day connected to the Internet.
WHICH PLATFORMS SHOULD WE USE?
You definitely need to use your website, email list, WhatsApp for Business, social media, podcasts and many more.
WHAT TOOLS DO WE HAVE?
There is a myriad of powerful tools available. We champion WordPress for websites and blogging. We use Mailchimp for email marketing, Facebook Creator Studio to post on Instagram and Facebook.
Adobe Photoshop is our “go-to” design tool but also a tool we use daily.
A great multipurpose tool to add to your arsenal is CANVA.COM. It’s an online in the cloud multimedia creator tool for making graphics, social media posts, videos, presentations and more. We suggest getting the PRO version, it’s only R110 pm and you get 5 licenses.
SHOULD WE USE VIDEO?
Absolutely YES! Video is a great way to get your message across, Buggles was right “video killed the radio star”. It’s effective because it uses audio visual. You can say a lot more in a 10 second clip than a static picture. Canva allows you to quickly and easily make videos.
Use video on TikTok, Instagram Reels, LinkedIn and more.
Pro Tip! If you use a video on your website homepage, it will increase your SEO(Google) rankings.
WHAT IS A FUNNEL?
A funnel is a sequence of steps that move your prospective client from uninterested to ready to buy. It’s a set of steps or journey a person follows to become a customer of yours. It’s important if you are selling “High-Ticket” items (that is items over R250 value). Usually people who visit your website are “cold”, the purpose of the funnel is to ‘warm” them up and persuade them to purchase. Persuasion doesn’t mean to manipulate the prospect into giving you money.
MOBILE FIRST STRATEGY ṩ
95% of your audience are browsing through a mobile device. Always consider a mobile-first approach when it comes to your digital marketing efforts. This is vital for your website because Google no longer indexes websites that are not mobile friendly.
COMMON MISTAKES
We see the most common mistakes are businesses not having a proper strategy, not knowing who your ideal buyers are, not knowing which platforms to focus on, not knowing what, when and how to post, how much to spend on ads, etc.